Surfing the Black Wave

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ART DIRECTION
ILLUSTRATION
DESIGN

Daniel Cobb, CEO and Co-Founder of Daniel Brian Advertising has an inspired vision of the future of advertising. In his book, Surfing the Black Wave, he uses a metaphor about the 2011 Tohoku earthquake and tsunami to help describe the current state of the industry, and what's coming next.

 

design elements

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Layout design

The final layout design was distilled after in-depth research into the clean, scientific styles of modern Japanese layout design. I was inspired by the use of monospaced and vertical text, as well as the Tatami mat system when considering compositions for chapter divides and informative charts.

I became attached to the Japanese-inspired metaphor of the tsunami and decided to explore a visual direction based on Edo-period Sumi-e paintings, and more specifically, Hokusai's The Great Wave off Kanagawa, which was reimagined and used as part of the book’s cover.

After the Tsunami-inspired direction was chosen, I dove into exploring an illustration style that captured the heart of Sumi-e, while also remaining contemporary and editorial in context. A monochromatic palette using Daniel Brian Advertising's brand color was chosen, interrupted only on occasion by highly considered streaks of yellow-gold.

Chapter Segment Illustrations